life, as well as for occasions such as hiking, cycling and
“Olli in the grab-and-go space was an easy decision
because it allowed us to reach the lifestyle side of our customers,” says Gil Perales, marketing manager for Olli.
Its newest products are Antipasto Trays in ;ve varieties
and two new Snack Packs ;avors: Chorizo and Prosciutto.
“We made our product accessible to bring along no matter where you went or what you were doing,” says Perales.
“Quality food on demand is big,” he continues, as is the
ability to grab a protein boost that is low in sugar.
Perales also sees value in cross merchandising and partnering with brands that complement grab-and-go charcuterie. These partnerships can help educate consumers
about product usage. Whether it’s salami and cheese,
salami and beer, or even chocolate and charcuterie, the
opportunities for cross promotions abound.
In its global report The Evolution of the Sustainability
Mindset, New York-based Nielsen found that ;;; of
respondents feel strongly that companies should help
improve the environment by implementing programs that
encourage a healthier planet.
“Sustainability is an important concern of our consumer
base,” says Aaron Aslin, brand manager for Organic Valley,
La Farge, Wis., which launched its high-protein, on-the-go
Snack Kits last year. “Consumers were excited about our
new product but worried about the environmental impact
of our packaging. We heard that loud and clear and started
making our kits in a recyclable tray in the spring of ;;;;.”
“The growth in snacking is causing retailers to rethink
how they reach this valuable consumer, with multiple
options depending on the store,” says Aslin. “We’ve seen
the best success with our product being placed within the
grab-and-go snack set. Consumers who are conscious
of their food choices are thrilled to have a healthy grab-and-go alternative.”
Charcuterie Specialty Business
With sustainability in
mind, Organic Valley now
packages its Snack Kits in
Amount of U.S. adults
who snack daily
Source: Mintel P