Charcuterie Specialty Business
Grab, Go and Gone
Grocers dive into charcuterie displays that play to consumer
demand for portable, protein-rich snacking. By Jennifer Strailey
company of Safeway) private label Open Nature Uncured
Hot Italian Salami; and Busseto Foods’ Dry Salami
Kroger brand Mariano’s in the Chicago area offers shop-
pers an abundance of access points for charcuterie-style
snacking. Its designated grab-and-go section showcases
store brand Snack Packs made with crackers, cheese, meat
and grapes, as well as options from Hormel, including Hor-
mel Gatherings Hard Salami & Pepperoni Party Trays.
In Mariano’s deli, shoppers can find more portable
charcuterie options, including Dietz & Watson’s Originals
Pepperoni Charcuterie Bites and its Sweet Sopressata,
Genoa Salami and Chorizo Medallions, all of which have
labels calling out 8 grams of protein and no antibiotics ever.
Mariano’s cheese department also delivers with a variety of
presliced cured meats on display.
And at Lakeland, Fla.-based Publix Super Markets, shoppers are spoiled for choice with grab-and-go Olli Salumeria’s Snack Packs in a variety of styles; Creminelli Fine
Meats’ assorted charcuterie and cheese combo packs made
with 100% U.S. heritage pork (with no added nitrates and
no antibiotics ever); and Volpi Foods’ Roltini Singles. Each
item is merchandised in one convenient grab-and-go area.
The Rise of ‘Super Snackers’
Snacking continues to be a way of life for Americans, with
snacking frequency on the rise. In its U.S. Snacking Motivations and Attitudes report from January 2019, Mintel
found that 95% of U.S. adults snack daily, and 70% do so
more than twice a day. Mintel further notes that the percentage of “super snackers”—those who snack more than
four times a day—is also increasing.
“Consumers want indulgence and health, sometimes at
the same time, meaning brands that can provide a hint of
both or ways to tap into both mood states can flourish,” says
“These items meet the key consumer need for 100%
natural products that contain vegetarian-fed pork and are
free from antibiotics, nitrates and nitrites,” says Docherty.
Have Charcuterie, Will Travel
The newest products from Olli Salumeria, an artisanal
slow-cured fine meats supplier in Oceanside, Calif., are
designed to make specialty snacking a part of everyday
pecialty charcuterie-inspired snacks are reso-
nating at retail like never before as consumers
continue to seek convenience, nutrition and
indulgence from grab-and-go products.
Robust sales gains confirm the category’s appeal. Sales of
“charcuterie types of packaged lunch meats” reached $561
million in January 2019, up 8.1% vs. a year ago, and sales
of “charcuterie types of packaged meat snacks/meals”
were up 6.5% for $378 million in the same time period,
according to Chicago-based IRI. And the total charcuterie
category of both packaged lunch meats and snacks reached
$1.4 billion, an increase of 5.3% vs. the previous year.
Grocers nationwide are spotlighting the category with
enhanced and multiple displays in-store, featuring a bevy
of grab-and-go sliced meats, as well as snacks and kits.
Pleasanton, Calif.-based Safeway has introduced stand-alone charcuterie displays in some of its delis. At a Denver
store, Dietz & Watson Landjaeger Swiss Style Snack Sticks
are merchandised alongside Columbus Craft Meats’ Charcuterie Sampler and Charcuterie Trio; Albertsons’ (parent
Olli Salumeria’s products are
designed to make specialty
snacking a part of everyday life.