Produce Fresh Business
potatoes next to orange sweet potatoes,” says Berkley. “We
have found people are willing to trade up to the new, trendy
products but sometimes need to see the items next to what
they are familiar with to get them to pick it up.”
A Penchant for Premium
Jim Beagle, CEO of Shafter, Calif.-based Grapery, says
good displays are key “as new trial is the biggest challenge
in the premium grape category.”
“You have to break through the hurdle of, ‘ Why should I
pay a little more for this?’” he says.
Grapery, which conducts promotions through Thanksgiving, is launching a Galactic Giveaway for its Moon Drops
grapes. The promotion invites shoppers to submit the proof
of purchase from three grape bags in exchange for Grapery
T-shirts and more.
As consumers increasingly seek local products year-round,
the burgeoning greenhouse-grown produce market in both
the U.S. and Canada o;ers a solution.
Kingsville, Ontario-based Mucci Farms o;ers locally
grown tomatoes, lettuce and strawberries year-round
through its winter program, which employs supplemental
lighting to simulate sunlight, allowing plants to receive the
necessary environment for growth during low light seasons.
“Retailers have had great success with our winter program, particularly when they’ve used in-store signage,
social media and weekly flyers to advertise local products during the colder months,” says Stephen Cowan, key
account manager for Mucci Farms.
Driving Impulse Purchases
For a third consecutive year, The Wonderful Co. will
reprise its Wonderful Halos Grove of Goodness POS display program, featuring the Halos Grove Tree and Fruit
Stand displays. “In prior seasons, we’ve loved how retailers get creative with these POS displays, making them
holiday-themed by adding garlands, ornaments and even
lights—which surely helps grab added consumer attention,” says Adam Cooper, SVP of marketing for The Wonderful Co., Los Angeles.
Wonderful Halos, which has planned multiple
free-standing inserts for pre- and post-Thanksgiving, ;nds
that in-store displays and signage in unexpected areas of
the store help drive impulse purchases.
This holiday season,
NatureSweet will focus
on premium fruit,
o;ering its recently
with two new varieties in
one combination pack.
And NatureSweet’s new
D’Vines, a cherry-on-the-vine tomato, o;ers
a premium cooking
will also share holiday
recipes on its social media
o l o.