n today’s climate of
speculation and demand for transparency, consumer trust can
be difficult to come by.
But what exactly makes
a shopper trust a brand
and, perhaps more important, why should
this matter to retailers?
Robert Levy, president of Toronto-based
consumer insights company BrandSpark
International, advises that while heritage is
certainly a major trust driver, “it is just one
Stonefire’s wholesome, traditional
flatbreads are made using classic
ingredients such as fresh buttermilk
and ghee. In addition to its naan
offerings, the company also has a line
of artisan pizza crusts that are ready
With a logo that says “Trusted since
1849,” shoppers feel confident
purchasing the seafood company’s wide
array of products, ranging from breaded
fish sticks to shrimp scampi and
healthier options such as grilled tilapia.
A longtime favorite of busy parents or
anyone on the go, Ziploc is the U.S.
staple for reliable bags that won’t leak
ketchup into a child’s backpack or
burst in the freezer.
Jack Link’s has quickly become the
face of jerky, with its promise of a
high-protein snack and its lovable
sasquatch mascot winning the hearts
of U.S. snackers.
FOOD AND BEVERAGE
up with consumer
reveal the items
have the most
Rubbermaid is a long-trusted
provider of food storage that also has
some tricks up its sleeve, with new
innovations such as lids that snap
together so they are easy to find.
This company has a share of consumer
trust that continues to grow year over
year as it proudly displays its winning
logo on millions of products. The eggs
contain more than double the amount
of omega-3s than conventional