What are some of the key changes in
this category in the past year?
As more consumers purchase nonperishable
items online, retailers are looking for new ways
to increase foot traffic and in-store sales. Many
smart retailers are offering more and higher
quality prepared meals and in-store dining
What are some of the challenges in
Preparing high quality, freshly prepared foods
is difficult in kitchens with limited space for
equipment and untrained staff. It’s also difficult
to contain energy consumption costs when
using traditional cooking equipment, such as
steamers, convection ovens, deep-fat fryers,
rotisserie ovens, and grills, all at the same time.
How has your company been a
category leader in this segment?
The RATIONAL SelfCookingCenter® offers
retailers a terrific solution for preparing both
freshly made meals and grab-and-go food. It
consistently delivers high quality results and
operators can cook a wide variety of foods
with a push of a pre-programmed button. The
SelfCookingCenter® prepares grilled, roasted,
steamed, fried, or baked foods with ease, saving
kitchen space and conserving energy.
How do you partner with food
retailers to help them become
successful in this segment?
Our retail specialists understand retail trends,
grocery kitchens, cost and labor challenges,
and the value of collaboration to bring a
quality food concept forward. And once you’re
cooking with RATIONAL, your stores have the
largest support network with over 100 chefs
and a 24/7 ChefLine to answer questions and
help maximize the equipment’s full working
What specific retail chains have
benefited from your product?
We supply solutions for many of the nation’s
largest grocers and convenience stores. They
have been moving away from traditional
equipment in the last few years and see the
value of investing in our technology.
Describe their success.
With the SelfCookingCenter®, operators have
the ability to enhance their traditional delis,
expand their offerings in the meat and seafood
departments, execute in-house catering, and
add in-store restaurants to attract a wider
audience, and capture more repeat business.
Most importantly, with the high costs of
perishable foods, we can offer solutions, such as
dehydrating fresh fruit or meats (jerky), which
can give the retailer another way of expanding
its offerings while managing inventory.
Q&A with Markus Glueck, Executive Vice President
with RATIONAL North America