At Tyson Foods, we’ve talked to deli shoppers about what drives
them to purchase, what failures they encounter along the way, and
what impact that has on their shopping behaviors.
We’ve worked with families and challenged them to use prepared foods for
meals, and then showed them tips and tricks when their dinners fell short of their
expectations. We’ve partnered with leaders in industries across the nation to get
their unique take on deli, its challenges, and how to overcome. We’ve piloted
programs with retail partners to see what happens when we do deli right. All of
this has led us to a new way of approaching the deli and the opportunities we
have as retailers and suppliers to change the conversation.