© 2018 Tyson Foods, Inc.
Shoppers say dinner is the most important meal of the day, but they also admit when
the clock is ticking into the late afternoon and there’s no dinner plan, deli rarely enters
into their consideration sets.2
1) Tyson Foods, Emotional Trigger Study, 2017
2) Tyson Foods, On the Go Study, 2015
3) Nielsen Perishables Group, 2017
4) Tyson Foods, Attitudes and Usage Study, 2015
5) Tyson Foods, Awareness, Trial, Repurchase, 2016
Why should deli be consigned as the department of last resort dinner decisions?
Instead, let’s inspire shoppers to think of prepared foods as the go-to place for easy recipes and
ideas to create quick and satisfying meals. It’s time to reposition deli as the beginning of a
meaningful relationship with dinner again.
director of channel marketing, deli,
at Tyson Foods, Inc.