Trend Report Specialty Business
industry continues to grow, hitting $219 billion in sales last year, said Carlotta Mast, SVP
and market leader for New Hope Network,
during the “State (and Future) of Natural/
Organic” session, held just prior to the opening of the show floor.
Food and beverage are driving the growth in natural and
organic. Presenting recently
released data from Nutrition
Business Journal, Mast said
the U.S. natural and organic
industry was up 6.9% last
year, with food and beverage
accounting for 70% of sales.
Total U.S. food and bever-
he 39th annual Natural Products
Expo West in Anaheim, Calif.,
was jam-packed with the newest
on-trend products, from CBD
oils to plant-based dairy alternatives and
grain-free foods, that today’s
consumers are looking for
where they shop.
Produced by Boulder,
Colo.-based New Hope Network, Expo West drew about
88,000 attendees and more
than 3,600 exhibiting companies March 5-9 to the Anaheim Convention Center.
The U.S. natural and organic
A look at the hottest topics, tastes and trends from Expo West.
By Jennifer Strailey
Sales of natural and
organic products in 2018
Source: New Hope Network
age sales hit $152 billion, with organic food and
beverage accounting for $45 billion, according
to New Hope. Produce is the largest category
within natural/organic, representing 24% of
sales. Meat, fish and poultry, though just 7%
of the natural/organic food and beverage category, saw the largest growth last year.
While natural and organic continues to
expand, New Hope finds that sales of conventional products continue to decline. According to the Nutrition Business Journal, sales of
natural, organic and functional products grew
6.6%, while sales of conventional products
However, organic dairy is one category that
continues to face challenges, said Mast, who
cited oversupply and the growth in plant-based
alternatives to dairy as causes of the category’s
On the show floor, plant-based dairy alternatives were a top trend. And though innovation spanned multiple categories, our editors
identified seven top trends at the expo.
RE Botanicals won the
Nexty Award for Best New
Hemp/CBD Product for its