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Role in Wellness
As the desires of wellness-focused shoppers continue to evolve, the
Food Marketing Institute, Arlington, Va., looked at how retailers can
best meet these demands in its 2019 Power of Health of Well-Being
at Retail report. —Rebekah Marcarelli
A quick-bite breakdown of the numbers behind industry hot spots
Chew on This: 55% of shoppers
(up from 45% in 2017) say their
primary store is working for them
in their efforts to stay healthy.
That’s not quite as high as farmers
(63%) but higher than health
insurance companies (35%),
drugstores (29%) and government
Food for Thought: 84% of
consumers say it is very or
extremely important to eat at
home together with family.
How Grocers Are Investing in Health
82% of food retailers say consumers’ focus on health and wellness has had a positive impact on sales and profits.
About 75% of stores reported that their pharmacists
and dietitians were actively collaborating by referring
customers to each other.
67% of food retailers expect to add more dietitians in the next two years.
More than 90% of food retailers have web pages
dedicated to health and wellness.
89% of food retailers have a health and wellness program for customers, employees or both.
About three-quarters of retailers view health
and wellness as a significant growth opportunity
for private brands.
Top Areas of Opportunities for Retailers
their trust in
viewing food as
38% want more
48% want more
information about the
sourcing of ingredients.
47% of respondents
say providing healthier
choices is a way that
food retailers can
2007 2007 2017 2017
Shoppers shifting to
shorter ingredient lists:
seeking out locally grown:
11% 13% 20% 21%