Across the Tyson Fresh Meats’ product lineup, no
other brand team places a focus on elevating - and
celebrating - premier-quality beef and pork like we
do on Chairman’s Reserve Meats brand.
The brand is centered around Premium and Prime:
a two-tier, dual-protein mix marked by different
scoring specifications and able to meet any of their
customer’s needs. But that’s just the start. Here’s
what retailers can expect with Chairman’s Reserve
Meats in 2019:
a new look
With the revitalized Chairman’s Reserve Meats
logo, we bring in a burst of fresh energy, with a
modernized look designed to catch eyes and whet
appetites. Researched and tested with consumers,
the new crest is making a statement and backing it
up with signature quality.
a new product line
Without a doubt, the biggest news is the
introduction of Chairman’s Reserve Prime Beef.
A look at Chairman’s Reserve® Meats Team’s
commitment to quality
The USDA Prime quality grade beef keeps in
step with the exacting standards of its Prime Pork
counterpart. Boasting strict specifications that
require a Ribeye Area of 10 - 16 square inches
and a hot carcass weight of less than 1,050
pounds, it’s a welcome addition to an already-impressive portfolio.
a new way to engage shoppers
The Chairman’s Reserve Prime Meats Certified
Butcher Program is a point of differentiation
that no other brand team is offering, providing
participating stores with specialized training,
exclusive in-store cutting demonstrations,
merchandising and more.
the same unparalleled service
Backed by the industry-leading service of Tyson
Fresh Meats, the Chairman’s Reserve Meats
brand sales and support team is committed to
boosting sales and engaging customers through
their strategic online and retail marketing efforts.
To learn more about Chairman’s Reserve Meats, visit: ChooseChairmans.com
no rest for the best
®/™/© 2019 Tyson Foods, Inc.