72% of consumers are looking for more rice variety at the shelf
What are your
shoppers looking for?
There are a lot of choices out there when it comes to rice, and consumers’
buying habits can change frequently. Tap into Riceland’s resources and make
sure you’re stocking the right mix of family farm grown rice on your shelves.
Riceland took input from thousands of rice consumers across the country
and found that many retailers aren’t meeting the needs of their shoppers