While scores of consumers will head into 2019 with
healthy intentions, studies find that about 80% of reso-
lutions fail by February. One way Hy-Vee dietitians help
customers achieve their healthy lifestyle goals year-round
is to focus on fresh produce all year long.
“We do have some great, unique partnerships with
produce suppliers going into the new year, but our focus
on produce is truly year-round,” says Mike Orf, Hy-Vee’s
group VP of produce. “Hy-Vee stores sample and demo
fruits and vegetables every week of the year, not just when
people are thinking about a healthier start. We are avail-
able to support their goals all year long.”
Hy-Vee posts fruit and vegetable signs throughout the
entire produce department that offer nutrition facts about
the food, handling and storage methods, and easy recipes.
“It’s just another way to reach the customer,” Scheil says.
The grocer also features fresh produce in its monthly
magazine. The featured item is current with the season,
and the article offers nutrition facts about the item, handling and cooking tips, and a recipe. And in markets with
local news channels, Hy-Vee dietitians make themselves
available for TV segments that share the benefits of a particular fruit or vegetable, as well as easy ways to prepare it
or use it in a recipe.
Steven Muro, president and founder of Fusion Mar-
keting in Chatsworth, Calif., finds the most successful
supermarkets are those that go beyond a three- or five-
day promotion. He points to one grocer’s 30-day recipe
plan promotion that invited customers to visit the retail-
er’s website for a full month of healthful meal ideas.
“One of the biggest challenges is that people don’t keep
their resolutions. When retailers help the consumer to stay
focused and make their shopping and food preparation
easier, they go beyond the promotional mindset and help
their customers to adopt a healthy lifestyle,” Muro says.
Stemilt Growers, Wenatchee, Wash., recently debuted EZ
Promoting a Colorful 2019
Pallet snack-focused displays for apples and pears, as well
as its Lil Snappers kid-size fruit. “The big advantage of
this display is that it allows retailers to merchandise multi-
ple varieties of one product—apples, pears, organic apples
or Lil Snappers—without having to segment the product
and displays at their distribution centers,” says Brianna
Shales, Stemilt’s communications manager. “Everything
is shipped in one half-pallet unit and the display comes
together in seconds.”
Stemilt EZ Pallets are designed to help retailers build
eye-catching displays within their apple or pear sets, as
well as in secondary displays throughout the store.
According to a recent survey from Wakefield Research,
87% of consumers are interested in making small diet
changes, such as eating more fruit and veggies, as part of
their new year diet, according to Frieda’s Specialty Produce, Los Alamitos, Calif., which commissioned the report.
“Because color-rich means nutrient-dense, this January
we are working with retailers to launch a Unique Color,
Uncommon Nutrition Campaign, so that they don’t miss
an opportunity to serve up the healthiest options to consumers,” says Alex Jackson Berkley, Frieda’s sales manager.
“My most important piece of advice to retail buyers is
to be open minded,” Berkley continues. “Their shoppers
are looking for new items that may be different colors and
flavors than they’re used to. Don’t be discouraged by the
unknown—be inspired like your shoppers are.”
Items such as Frieda’s Stokes Purple sweet potatoes,
colored cauliflower, elephant garlic and rainbow carrots
add dynamic hues and powerful nutrition to a healthy
diet, but consumers may need to be educated and encour-
aged to try these specialties.
“Retailers and shoppers eat with their eyes before their
mouths,” Berkley says. “We are always working to build
creative, multifunctional content across our digital and
social channels that helps to make some of our more
exotic product that much more approachable.”
Hy-Vee stores sample and demo fruits
and vegetables every week of the year,
not just when people are thinking about
a healthier start.” —Mike Orf, Hy-Vee Inc.
Produce Fresh Business
Cuts area abounds
with precut fruit.