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Electronic Price Tags
Give your shelves
the competitive edge
Electronic price tags give you the ability to update, plan
and adapt. Change multiple price tags in minutes from
one central work station. Can your paper tags do that?
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them to carts depending on their locations in stores.
And, though it’s a much smaller player, Miami-based
Sedano’s plans to open a fulfillment center manned by
robots, which can reportedly sort online grocery orders
of up to 60 items in minutes. The centers have one-eighth
the footprint of typical supermarket operations.
Ahold Delhaize has announced plans to open automated warehouses adjacent to stores to speed up order
picking and reduce delivery times. These small “robot
supermarkets” mean the retailer can automate order collection, and the hope is, according to Muller, that it will
help the company expand its online business quickly and
more cost-effectively than with stand-alone warehouses.
Robots will not only speed things up but also relieve
humans of repetitive tasks such as stocking shelves and
ordering, freeing them up for what matters: customer
interface and creative and skilled tasks, Devitt of McMil-lanDoolitte says.
The Personal Ads
Anyone who uses the internet is used to personalized con-
tent, and this is extending into grocery stores. It’s what
shoppers are starting to expect because it makes them feel
more valued and makes grocery shopping faster and easier.
Food retailers are starting to understand that loyalty programs can build up a database of a consumer’s
purchases over time. Then AI can leverage that data to
understand which products to promote to individuals to
get them into the store, to add another item to their shopping basket and to better retain them. “We are talking
massive volumes of data, which is an environment AI is
made for,” Hawkins says. “A human being cannot begin
to tackle that.”
This AI technology, he says, “can go incredibly deep
and continues to learn over time, so it gets better at know-
ing which items to promote at what price. This will likely
lead to different prices for different people, thanks to
offers they are sent.”
St. Cloud, Minn.-based Coborn’s is capitalizing on
personalization, using a capability that sorts through the
items on sale in its 31 stores, then communicates to shop-
pers the six to 10 products most relevant to them.
Michael Sansolo, research director of the Coca-Cola
Retailing Research Councils of North America, which
provides relevant research to retailers, feels personalization could inject some energy back into waning center
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