merica is putting away an astonishing amount of pizza. According
to its most recent Pizza Consumer
Trend Report, WGB sister research
firm Technomic Inc. found that 43% of consumers eat pizza at least once a week.
A look at the top five grocery chains for
pizza foodservice orders further reveals that a
winning combination of price and quality are
what consumers seek most from a grocery deli
Even better news for grocery retailers: Consumers are enjoying pizza throughout the
day. Technomic reports that across 24 retail
chains tracked (from fourth-quarter 2017 to
third-quarter 2018), 12.6% of customers had
pizza during a recent foodservice visit, and
16% of pizza purchases took place during a
snack occasion (as opposed to lunch or dinner).
A closer look at Technomic consumer feedback from nearly 9,400 shoppers reveals that
many consumers, but particularly Costco foodservice shoppers, value the importance of a delicious deal. The club store, which sells generous
pizza slices for $1.99 and whole 18-inch pies for
$9.95, is now the 14th largest pizza retail chain
in the country, according to Business Insider.
Among Costco foodservice consumers surveyed, Technomic found that shoppers most
frequently described the Issaquah, Wash.-based chain of club store’s pizza as “affordable,”
“delicious,” “reasonably priced” and “cheap,”
along with being craveable and unique.
When it comes to pizza foodservice at grocery, Technomic’s report found that 49% of
shoppers want more authentic pizza offerings, and 44% of shoppers choose pizza operators who use high-quality/fresh toppings
This bodes well for grocers looking to get
creative with their foodservice pizza programs,
going beyond the basics and bringing some
excitement to the prepared foods area, deli,
grocerant or hot food bar, depending on where
they prepare and merchandise hot pizza.
Grocers vie for a slice of profits from
in-store foodservice pizza programs.
By Jennifer Strailey
What’s trending in pizza across the
country? Here’s a look at what flavor
sensations grocers are serving up in their
neck of the woods.
Publix, Lakeland, Fla.
Publix delis offer an array of
flatbread pizzas in varieties such
as spinach, artichoke and chicken;
pizza bacon cheeseburger; and
by the Slice Tops Markets, Williamsville, N. Y. Tops Markets LLC bills itself as “Your
Home for Pizza” to its shoppers. In
addition to promoting handcrafted
ingredients, Tops offers customizable
“Pick 8” pizza specials, in which
consumers can select eight slices
from the day’s pizza offering and
create a custom pizza. Slice choices
include traditional sausage supreme,
pepperoni and margherita cheese,
as well as unique varieties such as
broccoli chicken, three-cheese steak,
chicken wing and white pizza.