Fresh Business Meat & Seafood
it’s tough to be
The cornerstone of amazing pork is tenderness. That’s why
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®/™/© 2019 Tyson Foods, Inc.
the grocery retailer’s personalization efforts. If, for example, a customer regularly purchases cabernet sauvignon
from the wine department, and he or she also buys premium meat, the grocer can personalize its communication to that customer to let the shopper know that cabernet and grass-fed beef are on special.
“We also work with retailers as brands do line extensions,” Whitton says. “When you understand what other
products customers may want [whether that’s keto-grouped items, plant-based foods or something else],
the retailer can provide personalized communications to
customers to let them know that a particular product is
available at that particular store.” Communication can be
via text, email or print.
Where to Place Plant-Based: Change is coming to
the meat department—and in some cases, it’s plant-based.
“Data is also helpful in understanding forecasts and mak-
ing accurate predictions,” says Patty McDonald, global
solution marketing director for Symphony RetailAI in
Palo Alto, Calif. “For meat retailing, we’re certainly seeing
healthy eating have a big impact on the industry. Go into
any grocery store, and you’ll see plant-based and meat sub-
stitutes popping up and influencing the demand for tradi-
tional meat items.
“There are so many nuances to keep up with
that impact meat products,” she continues.
“Data cannot only tell the story of an item’s
performance, but also how its sales impact the
selling of other items (i.e., cannibalization and
While grocers are increasingly responding
to the plant-based trend with Beyond Meat,
Impossible Foods products and more, the ques-
tion for many is where to merchandise these
items. “Some retailers are merchandising
plant-based meat alternatives alongside actual
meat, while others are putting these products
in the produce section,” says Hixon of Midan Marketing,
whose Meat Segmentation study showed growth in flexi-
tarian consumers: those who want Beyond Meat one day,
a burger made with ground beef and mushrooms another
day, and a steak the next.
Using consumer insights to examine how customers
shop, what they buy and when they buy can offer grocers
useful information on merchandising these products
where they will be most successful.
Data cannot only
tell the story
of an item’s
also how its sales
impact the selling
of other items.”
—Patty McDonald, Symphony RetailAI