H;; ;;;; HEALTH & WELLNESS HANDBOOK WINSIGHT GROCERY BUSINESS
WGB partnered with BrandSpark to uncover
which companies have achieved the lucrative
feat of winning over skeptical wellness-minded shoppers. By Rebekah Marcarelli
Brands of 2019
Back Pain Relief
Aleve does wonders for all sorts of aches
and pains, but back problems are no joke,
and many of those who su;er from them
put their faith in Aleve from Bayer. The
brand’s Back & Muscle Pain formula lasts
12 hours from only one pill.
Polident is brutal on bacteria, with most
items in the line killing 99.9%. The brand
even has an alternative for those whose
lifestyles make it di;cult to soak their
dentures overnight with a convenient
three-minute daily cleanser.
Not only does Fixodent keep dentures
firmly in place, but it also protects against
sneaky food particles and bacteria that
can lead to bad breath. Users can opt for
a classic adhesive or formulas containing
gum protection or Scope antibacterials.
Head & Shoulders
Those who su;er from embarrassing and
itchy flaking turn to Head & Shoulders time
and time again. The formula is available
in tons of di;erent scent options and
even includes items meant to make hair
smoother and silkier.
The health, beauty and wellness con- sumer is one that can be di;cult to please as personal prefer- ences, sensitivities and aversions to certain ingredients often cause products
to be ruled out on the spot,
with shoppers in the category
tending to have a higher caliber of expectations.
Plenty of today’s shoppers
are also wary to try prod-
ucts they haven’t heard of or
don’t trust when it comes to
what they put on their bod-
ies. However, tried and true
brands—many of which have
been passed down through
generations—tend to make
the cut with more and more
of these companies offering
wider portfolios to ;t various
needs and concerns.
With the predilections of
the health, beauty and wellness shopper in mind, WGB
partnered with BrandSpark
to give retailers a glimpse into
which products have won the
greatest share of trust in the
category and will ensure there
is something for everybody
on the store shelf.
Anti-Aging Skin Care
Olay’s popular Regenerist formula relies
on amino peptides to plump and firm skin
while reducing the appearance of wrinkles.
After two weeks of treatment, 98% of
women in trials agreed that their skin was
more firm than it was previously.