Md. 109 PC-M
The Biro Manufacturing Company
Marblehead, OH 43440-2099 USA
419-798-4451 Fax 419-798-9106
www.birosaw.com 210RB- 11-12
Slice whole muscle boneless product
clean, accurate, consistently and efficiently.
powder coat finishes in multiple colors have taken
over the more utilitarian look of the past. The days
of everything being stainless and/or aluminum for
functionality have changed to much softer theme-based styling,” he says.
“The bottom line is that retailers are looking
for appetizing displays in attractive cases that can
accommodate a variety of products,” affirms Ecker.
“Hold times for these types of products are critical to
maintain the fresh quality that is expected by today’s
Another growing interest, he adds, is euro-style
merchandisers that can accommodate everything
from grab-and-go sandwiches to rotisserie chick-
ens. “We have an entire array of merchandisers that
accommodate this need and provide top and bot-
tom heat in a number of different combinations and
styles,” he says.
Foodservice programs may be expanding, but store
footprints are not, which means retailers are looking to be as creative as possible within the space constraints they have. The result has been a proliferation
of innovative custom casework, which allows for a
broader array of product displays and temperatures
within a smaller footprint.
“Grocers are competing directly with restaurants
for share of stomach, which means fixtures and food
displays have to be more compelling than ever,” says
Tom Henken, VP and director of design for api(+)
based in Tampa, Fla. “At the same time, consumer
tastes and expectations have developed beyond the
usual prepared food assortment, so offering a broader
variety of prepared foods within the same depart-
ment layout can pose a challenge.”
So, too, can making sure shoppers can clearly see
the offerings, which is why suppliers have increased
the amount of glass used in display fixtures and cases.
Design trends have moved away from heavy metal
support structures to frameless glass enclosures with
integrated heated surfaces that eliminate the need for
overhead heat lamps, notes Henken. “What’s more,
designers are looking to integrate casework and fix-
turing into a seamless branded prepared foods envi-
ronment so the exterior skins need to be as flexible
for customization as possible,” he says.
Understanding the overall shopping experience,
customer appeal and profitability of properly pre-
pared foods has transformed supermarkets over the
last 15 years, according to Stephens. “Those that haven’t transformed are no longer with
us and we will continue to see a shift toward perishables, prepared foods and food service,
and away from the center store in the near future,” he says.
As a specialty manufacturer, many of Southern CaseArts products are created or modified to specifically address the merchandising needs of individual customers. Recently,