3 Continents 23 Countries 30,000+ Products 100% Satisfaction
VKF Renzel USA Corp. | 219-661-6300
www.tronitag.com | www.vkf-renzel.us
from troni TAG and LG Innotek.
Easy to install. Easy to change.
Ready for tomorrow.
he notes, is increasing the demand for fresh food merchandisers that truly
show off the food to the customer. “Stores need merchandisers that actually sell the food – not just cases that act as on the floor cold storage. A
case that is the least expensive, but doesn’t increase your sales, is just an
expensive refrigerator,” he says. Moreover, Stephens notes, retailers want
energy efficiency and a competitive price, but bottom line results are what
matter in the long run.
Industry observers anticipate that in these post Amazon/Whole
Foods days, grocers will be adding more prepared food options, not less.
“Retailers’ goal today is to become a destination where customers can
pick up their day to day needs, but also be able to quickly and easily create a meal for themselves or their family with food that they can trust
from companies they can trust,” says Michael Komendat, category manager of serving systems and components for The Vollrath Co., based in
Sheboygan, Wis. As such, displays and equipment that can be used for
multiple purposes throughout the day offer the most value.
“Retailers are successfully using prepared food to keep shoppers’ dollars within the store by supplying different meal options, be it pre-made
or customized choices,” says Komendat.
According to the 2016 FMI study, “The Power of Fresh-Prepared Deli,”
TAKING ON THE MEAL KITS
deli sales reached $24 billion dollars in mid-2016 with 58 percent of those
dollars generated by fresh prepared food. “Today’s deli departments are being used to draw more traffic in the store,” says Cheryl Beach, mar-
keting communications manager for Hussmann, based in Bridgeton,
Mo. “In many cases, the deli department is now the central focal point
in addressing shoppers’ needs for convenience, more fresh options as
well as a personalized shopping experience.”
More people are cooking at home, but not necessarily from scratch,
notes Beach. She sees shoppers increasingly using prepared and pre-prepped food from the grocery store to help them put a fast dinner on
the table that they can feel good about serving their families. “Meal
kits are also making headlines with some eight million people having tried them, and another 50 million interested in trying them.
Previously this market was owned by online home delivery companies, but more and more we are seeing grocery stores entering the
meal kit business,” says Beach. Both shopper behavior trends, she
adds, require refrigerated display cases to be more mobile, flexible
and versatile in display configuration, operating performance and
“Kroger reached out to us to find a solution for merchandising new
meal kit offerings that can compete with subscription based services
such as Blue Apron,” notes Beach. “Our Q-Series enables them to pro-
mote this new offering in a high traffic, convenient area to attract
their shoppers and increase their impulse sales.”
Design and holding times are the two biggest changes in pre-
pared food cases as of late, note officials at Hatco Corp. Mark Ecker,
regional sales manager for the Milwaukee Wis.-based company, says
with grocers like Whole Foods creating a more pleasing look in their
stores, equipment needed to follow suit. “Curved styling coupled with