NONFOODS NEWS By Rebekah Marcarelli
American Greetings launched its collection of Pull My Cord cards that
put a playful twist on birthday wishes.
The humorous new line of cards features removable, stuffed photo
characters that shake and deliver goofy one-liners when consumers
pull their cord. Backed with quirky illustrations and funny wishes, the
Pull My Cord line includes a squirrel, a super-friendly poo, hip-hop-loving
bacon and an out-of-this-world cat with laser eyes.
“One of the key trends we see is that consumers are always looking
for the next epic experience in their everyday lives,” said Carol Miller, VP
of corporate innovation at Cleveland, Ohio-based American Greetings.
“This hilarious Pull My Cord collection is a great example of our innovative products providing the opportunity for consumers to share an unexpected, delightful and surprising experience with family and friends – and
it also leaves them with a fun keepsake of their big day that they can play
For more information, visit americangreetings.com
SQUEAKY CLEAN EARS
Wally’s Natural introduced a new ear
scrub for kids (and adults) that gives
consumers a satisfying cleaning without
the danger of puncturing an ear drum.
Designed with children in mind, the
Auburn Calif.-based company created a
safe and fun daily ear cleaning solu-
tion to keep ears squeaky clean. The
scrub, which resembles a small makeup
sponge, comes with a shampoo to dab it
in. Once it’s soaped up, consumers can
twist it in their ear for a satisfying and safe cleaning.
The mild formula of the shampoo and soft sponge provide a gentle
scrubbing action that can be done in the shower for extra convenience.
For more information, visit wallysnatural.com
School Lunch Made Easy
Yumbox is making parents’ lives a little bit easier with its
leak-proof reusable bento lunchbox that eliminates the need for
multiple containers and baggies. Consumers can simply pack
a variety of healthy lunch options in Yumbox’s pre-portioned
food tray and seal with a single lid.
The Buckingham, Penn.-based company’s lunchboxes are
lightweight with an easy-open latch, fitting easily in a standard
size insulated lunch tote. Yumbox comes in four styles to suit
different needs, including: Yumbox Original and Panino for
children; Tapas, for preteens, teens and adults; and a
MiniSnack snack box.
Company founders Maia Neumann and Daniela Devitt are
enthusiastic proponents of the Mediterranean diet. Inspiration
for Yumbox came from the French school lunches served to
Maia’s children daily where balance, variety, taste and nutrition
are priorities for every meal.
For more information, visit yumboxlunch.com