From insect protein to hemp milk,
GHQ editors take a look at some of the
hottest trends in the wellness world.
BY REBEKAH MARCARELLI AND NATALIE TAYLOR
THE WELLNESS WORLD IS A MANY SPLENDID THING THESE DAYS, and supermarkets are primary benefactors of the rapid stream of futuristic innovations and interesting ingredients that are often sparked by viral trends. Indeed, consumers’ demand for ingredients they can
pronounce; functional foods and beverages that do more than fill
their stomachs or quench their thirsts; items that are free from potential irritants such as gluten and dairy; and foods that fit into their
on-the-go lifestyles have been the primary drivers in the wellness
domain. In turn, these heightened demands have driven the wellness
category to adapt and change more dramatically than arguably any
category in the past few decades.
Wellness has reached mainstream, with more and more retailers
prominently showcasing the items both next to their conventional
counterparts, as well via boutique-style, store-within-a-store departments. The more sophisticated approaches are transforming stores’
appearance and appeal with shoppers, who are able to view the
G H Q