Better-for-you offerings are becoming a bigger force in frozen foods.
BY ARIELLE SIDRANE
IT IS NOT AN EXAGGERATION THAT SHOPPERS ARE FLOCKING TO THE STORE PERIMETER in record num- bers—but that does not mean that grocers should be so quick to close the doors on the frozen foods case.
Although many consumers are shying away
from the conventional “TV dinner” type frozen options, that does not mean that innovative and healthy options are eliminated from
their shopping lists.
Natural, organic and special dietary offerings are all growing within the frozen category. “The result has been that retailers have
sought natural and organic products for their
frozen offerings in the same way that trend
has played out in produce, proteins and center
store in general,” notes David Perkins, CEO
and founder of Beetnik, an organic food company based in Austin, Texas.
The popularity of shopping the store perimeter means that retailers must seek out other
ways to draw consumers into the center aisles.
The frozen foods aisle can cater to the varying needs of consumers—whether it be clean