How has your company been a category
leader in this segment?
Saffron Road was quick to move into the
single-serve pouch format four years ago
with our authentic World Cuisine flavors.
This was a precursor to the meal-kit
craze that is going on today. Consumers
are already building their own meal kits
just by buying a pouch of sauce, carb/
vegetables and protein. Smart retailers
are making this easier for consumers
by marketing suggestions/recipes. The
key from the sauce perspective is that
it’s single use so that the consumer can
price out the entire meal in their head
and not have any leftover sauce hanging
out in their fridge. This is key to driving
repurchase and increasing synergies
between center store and perimeter.
What specific retail chains have benefited
from your product?
The Fresh Market has an amazing
program called Little Big Meal where they
prepackage everything for a dinner for four
at $20. It’s in essence a meal kit, but in a
more traditional shopping-like scenario.
Sales lifts are huge, as well as giving the
consumer the template to recreate a similar
quick and easy meal on their own. Again,
the key is creating synergies between
center store and perimeter.
SAFFRON ROAD
According to Saffron Road, consumers are already building their own meal
kits—but retailers can make it easier.
SUPPLIER PERSPECTIVE
