Dunnage Racks • Storage Display Bases • Merchandisers • Recycling Centers
Weis Markets has introduced a new health and wellness program to help
its customers make more educated choices.
Marketed under Nourish Your Gut, the chain-wide initiative features in-store
signage highlighting 15 foods that supply naturally-occurring prebiotic
fibers or probiotics known to promote digestive “gut” health. The signage
focuses on the role key foods play in digestive health, as well as usage tips
for each. Foods identified throughout the various store departments include:
Onions, whole wheat and sourdough bread, apples, asparagus, bananas, kefir,
oats, yogurt, beans, lentils, sauerkraut, kombucha, kimchi and tempeh.
“Digestive health has been called one of the top health and well-
ness trends of the year,” says Beth Stark, lifestyle initiatives manager at the
Sunbury,Pa.-based Weis Markets. “We know that our customers are seeking out
foods with this proven health benefit so we have identified a mix of prebiotic
food sources such as bananas and oats, and probiotic food sources, such as kefir,
In late July, Weis Pharmacy teams began engaging customers about gut-
healthy foods. Pharmacy associates are recommending key foods that can pro-
mote gut health in the form of a “prescription” sheet. Customers will also receive
a coupon for one of the recommended gut healthy foods.
“Since some foods beneficial to gut health may be unfamiliar to our shoppers,
it was important for us to include a variety of foods and to provide a personal
touch from our pharmacy staff,” Stark says. “The Nourish Your Gut program also
highlights key usage tips, like the fact that probiotics and prebiotics are most
impactful when consumed together as part of one’s overall healthy diet.”
According to company officials, Nourish Your Gut is the latest addition to a
robust list of health and wellness initiatives driven by the Weis Markets’ registered dieticians. To date, their programs include Nutri-Facts, which features
easily-identifiable icons such as Gluten Free, Vegan, Carb Conscious, Heart
Healthy and more on the price tags of hundreds of foods throughout the store,
and Superfoods, which identifies 16 nutrient-rich foods that naturally contain
significant amounts of vitamins, minerals and antioxidants. The chain also hosts
free in-store dietician events in select stores across their market area.