By Richard Turcsik
LOVE THAT FOOD!
Magazine publisher Condé Nast and Goldman Sachs have introduced the 2017 Love
List: Food, which expands the companies’ Love List Brand Affinity franchise to the food
category. The first of its kind study identifies three key trends:
• Millennials want healthy snacks with 40 percent of the brands making the Love List
being traditional snack brands. Of those, 75 percent have a health focus, with key attri-
butes including “convenient,” “easy to find” and “good tasting.”
• Millennials are one-stop shoppers: Focused on convenience, they are more likely
to shop at retailers that offer a variety of options outside the food category, notably,
Walmart is their number-one shopping destination and they are nearly twice as likely to
shop at Target, a result of their new format urban stores and a redesigned layout placing a
greater emphasis on grocery.
• When price and quality are consistent, brand ethos is paramount. Consumers
are focused on authenticity, transparency and connectivity when it comes to the brands
they purchase, and successful brands are clear about what they stand for.
Among the findings included in the study, San Pellegrino is the number-one favorite
brand of Millennials; yogurt is on the rise, with Yoplait, Noosa, Chobani and Fage on the
list; and Millennials love premium coffee with Nespresso and Starbucks making the top 10.
“Our Love List Brand Affinity Index is a strong indicator of next generation consumers’
attitudes toward the retail experience, and among millennial food enthusiasts, we’re seeing
similar trends that surfaced in our fashion study – namely that brands shouldn’t underes-
timate the powerful combination of convenience and authenticity,” says Pamela Drucker
Mann, CMO at Condé Nast, based in New York. “Millennial consumers are looking for
good value, convenience and consistency, which is why we’re seeing retailers like Walmart
and Target rise to the top of the list. However, when it comes to the brands they’re choos-
ing to purchase, like Kashi, Clif and Bear Naked, Millennials are looking to brands that
The top 10 retailers among Millennial food enthusiasts are Walmart, Target,
Whole Foods, Trader Joe’s, Costco, Kroger, Amazon, CVS, Aldi and Walgreens.
The 2017 Food Love List was conducted as an aided brand affinity study among a
national sample of 7,555 U.S. consumers, with a subset of 564 Condé Nast Millennial food-enthusiast consumers who expressed a high interest in cooking, dining and entertaining.
Viva Las Vegas II
After a successful 2017 debut, the Vegas Food
Expo will be returning to Sin City in 2018 at a new
and larger venue.
Vegas Food Expo will showcase 250 of the
nation’s most exciting up-and-coming brands at
the Westgate Las Vegas Resort & Casino’s 32,000
square-foot Paradise Center North on April
According to its organizers, Vegas Food Expo is
designed for small and innovative companies that
might not have the budget to present at the larger,
coastal food shows. At the show, the exhibitors will
present their wares to retail buyers, chefs, potential
investors and culinary/hospitality students. New for
2018 will be the opportunity to independently purchase tickets to the series of speakers.
“After our successful first show, we’re excited to
introduce more small and innovative companies to
a broader audience of retailers, distributors, chefs,
media and investors at this year’s larger show,”
says Brett Ottolenghi, creator of the Las Vegas
Food Expo. “Our team hopes to welcome back
exhibitors and introduce new ‘on the brink’ brands
poised to become top of mind with discriminating
Vegas Food Expo – whose speaker series will be
hosted by Robin Leach – accommodates exhibi-
tors with packages that are all-inclusive, costing
roughly one-third of the larger mainstream trade
shows, notes Ottolenghi.
For more information, visit vegasfoodexpo.com.