Just because we’re #1 doesn’t
mean we’re stopping there.
Winsight Grocery Business has the largest market share of any
food retail media brand. And we’re just getting started.
Source: MediaRadar Marketshare Data ;ÿ; ‘ 16 - Aÿ; ‘ 18
Spiralizers and Ricers
Way back in the ’;;s, fat was considered the enemy, but today’s
consumers are more concerned about carbs, leading to a revolution
of vegetables disguised as noodles and rice. More and more people
are looking for ways to make zucchini noodles ;zoodles; and other
creations. While most vegetable ricers on the market are hand-pumped, spiralizers come in many shapes and sizes and can be
hand-operated or electric. This means there is a spiralizer out there
for every veggie noodle lover, from small hand-twisted versions
that retail for about ;;; and ;t easily on a store’s kitchen essentials
shelf, to large electronics for those willing to shell out big bucks for
fewer carbs and calories in their “pasta” dinners.
Environmentally Friendly, Healthy Storage
Plastic and other waste have become an enormous talking point
in recent years, with many consumers working hard to reduce the
amount of trash they produce and choosing more environmentally
friendly options for food storage and packaging. As such, parents
are sending their children o; to school with peanut butter and jelly
packaged in paper slips instead of yesterday’s plastic sandwich
bags, and storing leftovers in glass and steel containers. This trend
has even moved into the grocery store and deli, with packaging
products such as Fabri-Kal’s Tru Ware containers, which are made
from a minimum of ;;; post-consumer recycled PET plastic,
making them more sustainable and attractive to shoppers.