Makoto ;nds that consumers are gravitating to the many
uses of its products, from marinades to stir fry sauces, dips
and salad dressing. “We communicate product usage to
consumers through labeling and sampling,” says Blyer.
Louisville, Colo.-based Hope Foods, which makes the
two top-selling refrigerated salsas and dips SKUs in the
natural channel ;Hope Foods Original Hummus and Spicy
Avocado;, also has its eye on the meal-starter trend in
refrigerated dressings, dips and spreads.
“We’re seeing a variety of trends leading to our growth
in the category, from using dips and spreads as recipe
starters to consumer desires for more exciting, ;avorful
and healthy snack options made from clean ingredients,”
says Sarah Leichnetz, marketing director for Hope Foods.
“Consumers are increasingly looking for options that can
;t into a hectic life and choices that can help them feel as
though they’re cooking, while also making smart, healthy
choices for themselves and their families.”
Hope Foods sees its top sellers as evidence of these
trends, with consumers embracing Hope Foods Kale Pesto
as an alternative to pasta sauce and incorporating Black
Garlic Hummus into avocado toast in the morning.
In its new product development, Hope Foods is looking
to create more fresh and healthful interpretations of old-
school category favorites. “A portion of our innovation
pipeline is focused on making better-for-you versions of
classically unhealthy dips and spreads,” says Leichnetz,
who points to Hope Foods’ recent introduction of Bu;alo
Reinventing traditional spreads and other products
with healthier ingredients ;think avocados; is also top
of mind at Calavo Growers in Santa Paula, Calif. It
recently introduced Avocado Mayo, which is sold alongside refrigerated dips, positioned as a healthy alternative to
“As we visit major retailers across the country, they
say they like the freshness, versatility and health bene;ts
of avocados and guacamole,” says Ron Araiza, VP of the
foods division of Calavo Growers.
When it comes to dips, a growing number of consumers
are going green. They’re turning to premade, no-preser-vatives-added guacamole to spice up chips, tacos, vegetables, salads and more.
According to a national benchmark study conducted
Fridge & Frozen Center Store
Top 3 Ways
As a dip with chips:
As a topping for
As a dip with vegetables: