Rising demand for clean-label,
eco-friendly products can help
spike nonfoods sales.
BY CAROL RADICE
CONSUMERS’ INTEREST IN LIVING A MORE NATURAL LIFESTYLE, including their attraction to simpler, cleaner ingredients, may have started with food and
beverages. but it didn’t take long to migrate to
other areas of the store.
As part of their quest to live more holistically, consumers are now turning their attention to better-for-you HBC and GM products.
What was once a small niche, surviving mostly
in natural food stores and specialty markets
as little as five years ago, is now embedded
in nearly every mainstream and online retail
venue. Brands formerly only known to a small
group of “health food shoppers” are quickly
becoming household staples; Method, Boulder
Clean, Mrs. Meyer’s Clean Day, Seventh
Generation, Burt’s Bees and The Honest Co.,
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