GHQ FOCUS ON FRESH
52 weeks ended 7/29/17
WES T SOUTH EAS T CENTRAL TOTAL U.S.
52 weeks ended 7/29/17
WES T SOUTH EAS T CEN TRAL TOTAL U. S.
Sales were mostly down, with
small pockets of growth.
BY SARAH SCHMANSKY
Pears accounted for 0.7 percent of total produce dol- lar sales and 1.4 percent to total fruit sales during the lat- est 52 weeks ending July 29, 2017. During this time, pears averaged sales of $351 per store per week, down 10. 6 percent
compared to the previous year. Average volume sales also declined during this time, down 11.1 percent compared to the previous year, while
the average retail price for pears remained steady at $1.54. The pears
category has 12 varieties, nine of which decreased average dollar sales
compared to the previous year. Bartlett pears, which accounted for 41
percent of total pear sales, decreased average dollar sales 6. 9 percent,
while Anjou pears, the second largest pear variety, decreased average
dollar sales 20.2 percent during this time. There were small pockets of
growth – “other pears” increased dollar sales 43. 3 percent compared to
the previous year, while Comice pears increased dollar sales 24. 6 percent during this time.
Pears posted an even contribution to produce dollar sales in each of
the four U.S. regions during the latest 52 weeks. Pears posted the highest contribution to total produce sales in the East region at 0.8 percent.
Pear sales accounted for 0.6 percent of total produce sales in the West,
South and Central regions, respectively. However, the average weekly
dollar sales varied across regions. Pears posted the highest average sales
in the East at $545 per store per week, down 7. 4 percent compared to the
previous year, followed by the West region at $359 per store per week, a
decrease of 11.1 percent compared to the previous year. Pears posted the
lowest average sales and largest decrease compared to the previous year
in the South region, at $286 per store per week.
Pear sales were highest in October, peaking the week of Oct. 22,
2016, at $502 per store, followed by the week ending Oct. 29, 2016, at
$486 per store. The lowest selling week was the week ending July 29,
2017, at $165 per store.
averaGe weekly dollar sales per store by reGion
dollar contribution to total produce sales by reGion
dollar sHare by sub-cateGory 52 weeks ended 7/29/17
This sales review is provided by Nielsen FreshFacts Point-of-Sale Data: 52 weeks ending 07/29/17 key U. S. grocery, mass/supercenter and club chains
For more information, email: Haley.Hastings@nielsen.com