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IN THE AISLES
BMA USA is shaking up the organic and extra
virgin olive oil categories with the launch of
MG (Massimo Gusto) First Cold Pressed,
Premium Organic Extra Virgin Olive Oils
Infused with Flavors, a nine SKU line of
Italian olive oils that are bottled in California.
Imported from the Bari Region of Apulia
in Italy, MG is available in: Lemon; Basil;
Rosemary; Garlic; White Truffle; Black
Truffle; Jalapeño Pepper; Lime; and Orange
varieties. All are packaged in 16.9-ounce glass
bottles, shipped six to a case, with a suggested
retail price of $10.99. According to the man-
ufacturer, competitive brands offer fewer fla-
vor selections and are packaged in 8.5-ounce
bottles with the same suggested retail, making
MG a great value.
“MG Flavored Olive Oils are going to elec-
trify the olive oil segment, shakeup the culi-
nary world and bring gusto to old and new rec-
ipes while enhancing the dining experience,”
says Jamal Deeb, president and CEO of BMA
USA, INC., based in Van Nuys, Calif. “You can
expect to see a broadened consumer base and
BMA has been importing and bottling oils
at its Van Nuys plant for 18 years, under the
brand names Massimo Gusto, MG, Milano
and Oliverda, as well as under various private
For more information, visit bmausa.com.