Aretailer’s job of stocking shelves with new products can be tough. Grocers must ask themselves whether a product will be a hit with their customer base and if it will exist for more than a few months. They also must ensure that they are offering shoppers enough new, eye- catching items to keep them engaged
and eager to explore the center store. This is where Toronto-based BrandSpark International’s Best New Products and Most
Trusted Brands awards programs can come in handy.
Based on an independent survey of more than 10,000 shoppers, BrandSpark’s leaderboard contenders are 100 percent consumer-voted in an effort to recognize the most innovative and
promising new products on the market, as well as the brands
that are most trusted among Americans.
For nearly a decade, the Best New Product Awards and the
companion American Shopper Study have helped consum-
ers find their voice in the market, and retailers can profit from
listening. Robert Levy, president and CEO of BrandSpark
International and founder of the Best New Product Awards, says
the program helps consumers seek out and purchase the top
rated new products that can be trusted to be effective and deliver
good value for the money. While the American Shopper Study
provides manufacturers with important insight into the minds
of American consumers and their purchasing patterns, helping
them deliver the meaningful innovation and value that can be a
great advantage to retailers. Retailers themselves have also made
an appearance on the list, with private label heavy-hitter Aldi
snagging eight mentions on the Best New Products list.
Insights from BrandSpark show that 74 percent of shoppers
like trying new products and 63 percent say they will pay a little
more for a new product that appears to be better than what was
previously available. According to Brand Spark, product inno-
vation is as important as ever to capture shoppers’ attention,
as 45 percent say they are less brand loyal than they were a few
Deals continue to be a major driver among consumers, with
48 percent reporting they use coupons from coupon circu-
lars “most weeks,” and 31 percent now using a coupon-app on
their smartphone (up 5 percent versus 2016), often in addition
to print coupons. The research also indicates word-of-mouth
recommendations still have a significant impact on the market,
with 68 percent of shoppers trusting consumer-voted awards.
Further, 58 percent of shoppers say products named to the list
of the BNPAs positively influences their opinion of a product.
Without further ado, GHQ is proud to present Brand Spark’s
Best New Products of 2017: