Devoted heavily to fresh, foodservice and a series
of new concepts throughout, Weis Markets’ new
flagship store in suburban Harrisburg, Pa., is
elevating the retailer’s brand to new heights as a
test lab for the rest of the chain.
BY RICHARD TURCSIK
“ISN’ T THIS GRAND?” That is likely what first-time shoppers will ask themselves as they walk through the sliding glass doors into the Weis Markets flagship store. And they will not only be referencing the striking architecture of the “Grand Hall” produce department – reminiscent of
an early Twentieth Century train terminal with its vaulted ceiling,
steel arches, Art Deco chandeliers and brick façade walls – but also
the vast product selection featuring many first-time items for Weis,
such as the Brew A Few pick-your-own K-Cups display that are being
tested for potential roll-out to other locations.
Located in Enola, Pa., on the West Shore of the Susquehanna River
across from the state capital of Harrisburg, the 65,000 square-foot
store is internally dubbed the “community market” design and was
developed by a team of architects with heavy influence from Jonathan
Weis, CEO of the 204-unit Sunbury, Pa.-based chain.
“Each new feature of this store was designed to not only provide
convenience to our customers, but to also elevate the grocery shop-
ping experience,” Weis says. “We wanted to look beyond what our
customers are putting in their carts to offer a distinctive shopping
experience that combines value, variety and service. We think we
achieved this goal and look forward to serving the Enola community
for many years to come.”
Weis officials say the store – opened in March on a company-
owned plot of land directly across the street from archrival Giant
Food’s flagship store – is serving as a merchandising laboratory for
the rest of the chain.