YOUR COLD AISLES ARE
ABOUT TO GET CROWDED.
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The World Standard
Airius fans help retailers turn
“Can you tell the manager it’s cold?” into
“Can you tell the manager it’s crowded?”
We move hot air from the ceiling to
the floor, where your customers are.
That’s why we’re a trusted partner in
building a better shopper experience.
Social Media on a Diet
The Retail Dietitians Business Alliance (RDBA) has launched its Social Media
Dashboard. According to officials with the Chicago-based trade association, the RDBA Social
Media Dashboard is the first of its kind for retail dietitians, affording them the opportunity
to manage their social media in one place, while providing real-time results of their influence.
In addition, members can compare their social media
ranking against other RDBA members. The Social Media
Dashboard is free to RDBA members.
“The RDBA provides business and marketing guid-
ance and tools to retail dietitians and the Social
Media Dashboard is just one more, yet critical compo-
nent to expanding their careers,” says Phil Lempert, CEO
and president of the RDBA, based in Chicago. “This
one-stop solution for RDs can make posting easier and
more efficient with the goal to increase their industry sta-
tus. Becoming an ‘influencer’ can potentially lead to new
financial opportunities including an increased salary with
According to an FMI 2016 Food Retail Industry Speaks
Report, retail executives plan to decrease spending on tra-
ditional advertising, circulars, TV and radio and increase
spending on social media. The report also reveals that
brand marketers also are eager to partner with retail
The RDBA Social Media Dashboard offers several
advantages, including convenience since members will
no longer need to separately open Facebook, Twitter,
You Tube, Instagram and Pinterest accounts to determine their audience reach as the dashboard provides a
combined view of all social stats, which can be shared
with the RD’s employer as a measure of effectiveness and
return on investment.
The dashboard offers privacy as only the member can
see their information, allowing them to control the message to the retailer. The Dashboard also allows members
to track trends in their followers, influence and social
media ranking over time.
“This is so exciting and we anticipate becoming the
first and last click-of-the-day for RDBA members,” says
Lempert. “We expect that this can really make a significant difference in career growth and opportunities.”