first week opening sales were as high as $56,000,” says
Yi. “We are running Costco as a franchised location, and
we anticipate many more fresh sushi locations to come.”
Snowfox Sushi’s top sellers are its New York Crunch
Roll and California Roll, but its vegan Garden Wrap and
Vegetarian Roll are also significant sellers.
authentic flavors that are fresh, healthy and satisfying
options,” says Breana Jones, Hissho’s marketing director.
“They want more convenience and variety in prepared
meals, and in particular, they want more sushi where they
work, live and play.”
“Consumers are looking to eat healthier, so vegetarian
and vegan options are very important to the supermarket
sushi business,” says Witt. Equally important is separating the vegetarian options from the raw fish options in the
case, she says.
As part of its recent “Join the Sushi Revolution”
rebranding, Hissho is making its products and sushi kitchens more visible. Hissho sushi chefs are poised to increase
customer engagement in an effort to encourage greater
trial of different items.
As sushi becomes a staple for a growing number of shoppers, Charlotte, N.C.-based Hissho Sushi has responded
with new initiatives and menu items designed to allow
consumers to enjoy premium-quality sushi more often.
Hissho is also elevating its technology to inform chefs
and franchisees in real time about what items are selling
and what ingredients need more frequent restocking. In
September, Hissho launched three light, refreshing salads
to complement its sushi rolls and complete family meals,
including Zesty Cucumber Salad, Ginger Edamame Salad
and Banzai Crab Salad.
“Our retail customers and shoppers are telling us that
sushi is part of their everyday lives—they want to be able
to enjoy it on the go, at home or whenever they crave it,”
says Dan Beem, CEO of Hissho Sushi, the second-largest
sushi franchise in the country.
For 2019, Hissho is looking to the trend of plant-based
proteins and menu items that will enhance its vegetarian
options, as well as new poke bowls.
“From our experience, shoppers want innovative,
Dollar sales growth of
sushi in the past year
“Poke is the next generation of sushi,” Jones says. “For
sushi lovers, it’s a great new take on one of their favorite
foods, and it gives them the options they want and need.”