According to Technomic’s recent Healthy Eating report,
63% of consumers say that they believe food and
beverage items that have other functional benefits are
slightly or much healthier and 70% say the same about
products that are organic. With an increased concern
with eating healthy options, consumers shop for grass-fed dairy to fit those needs.
TOP-QUALITY GRASS-FED DAIRY
rganic Valley is the largest supplier of 100%
grass-fed organic dairy in the U.S. and is the
leading retail brand of organic grass-fed products
in the grocery store, including Grassmilk milk, cheese,
yogurt and half & half lines. Organic Valley has a total of
151 Grassmilk family farmer members in California, the
Midwest and the Northeast.
Organic Valley is working with grass-fed industry leaders
to define grass-fed dairy standards for consumers, with
a 100% grass-fed label to launch in 2019. The initial
accreditation has yet to be determined, but it would likely
involve both the certification body and inspectors who
would conduct onsite inspections.
Until labels are available and being widely used, sourcing
products from trusted producers such as Organic Valley,
whose products have been proven to offer the benefits
consumers are looking for, is key to capturing a larger
share of the market.
Beyond producing superior products, Organic Valley is also
tuned in to the needs and desires of the consumer. Since
launching Grassmilk in 2012, Organic Valley has become
the No. 1 100% Grassfed Dairy Brand with milk, cheese,
yogurt, and half & half product lines.
Catering to consumers’ changing desires in the dairy aisle
is crucial to retailers’ continued successes. By learning
more about grass-fed dairy products and making the
lucrative decision to stock those products, retailers can
enjoy continued consumer loyalty from their shoppers
who are increasingly looking for better-for-you options in
grocery stores. To learn more about Organic Valley grass-fed dairy products, visit www.organicvalley.coop.