IS GRASS-FED DAIRY?
imply put, grass-fed dairy is dairy from cows that have
grazed on pastures year-round. These animals may
consume supplements as needed, but they only eat
from fresh pasture and dried forages—never grains such
as corn or soy. Thus, grass-fed dairy comes with an array of
health benefits because the more grass a cow eats, the more
nutrient-rich the milk. These benefits are appealing to today’s
consumers looking for food and beverages that contribute to a
According to the Journal of Food Science and Nutrition,
February 2018, 100% grass-fed dairy contains 147% more
omega- 3 fatty acids and 125% more CLA (conjugated linoleic
acid) than conventional whole milk. And new research shows
that Organic Valley Grassmilk® contains a 1:1 ratio of omega- 6 to
omega- 3, while conventional milk has a ratio of 6:1 omega- 6 to
omega- 3. This 1:1 ratio offers a more balanced nutrition profile.
What’s more, grass-fed dairy offers additional benefits to
the cows and the environment. Grass-fed animals live out of
confinement—a humane benefit that consumers find extremely
important when choosing dairy products. And, cows’ grazing
helps stimulate microbial activity in the soil which helps to
capture water and minimize erosion. Pasture grass also helps
remove greenhouse gas from the air by “sinking” carbon into
the soil. Because pastures require much less tractor use, there
is much less fuel exhaust going into the atmosphere.
OF CONSUMERS SAY THAT
THEIR DEFINITION OF HEALTHY
FOOD HAS CHANGED OVER THE
PAST TWO YEARS.
FOUR IN FIVE
Market LOHAS’ 2017 Health
& Natural Consumer Survey
2018 Technomic Healthy Eating report