mong the thousands of products in grocery stores, it can
be difficult to pinpoint which ones will be big sellers. But
retailers can be sure of one thing—consumers’ interest
in better-for-you items isn’t going anywhere. Increasingly,
shoppers are concerned that they’re purchasing the safest and
healthiest options, but they also don’t want to sacrifice taste.
One category that a growing number of consumers are flocking
to is grass-fed dairy. Grass-fed dairy offers the health benefits
shoppers are looking for, along with the great taste they crave,
all in one convenient package. But many retailers don’t yet see
the benefits of offering these products.
However, staying on top of culinary and consumer trends is part
of the job for grocers, and to best market grass-fed products to
customers, it’s important to learn about all aspects of them—
what they are, why they’re beneficial, who’s looking for them
and what brands are doing it right. Take a look.
Here’s a look at what grass-fed dairy is and why stores should offer it.