hile quality of fresh
meat and produce
were by far the most
for shoppers when
choosing a grocery
store, consumers tended to be most
satisfied with the overall shopping
experience and perceived value of
their most trusted retailer.
Walmart showed high satisfaction scores and beat the average
satisfaction rating in the categories
of overall value and quality of fresh
meat. Kroger scored above average
on all but one factor, including the
three most impactful categories,
and customers were satisfied with
its self-checkout and app offerings.
Aldi scored significantly above
average on the three most impactful attributes but below average in
most other categories.
Shopper Satisfaction With Store Attributes
Leading retailers Walmart, Kroger and Aldi were winners in the top three most impactful categories.
food&bever-ageproducts Qualityoffreshproduce Easeofpark-ing/access-ingstore Overallvalue Wellmain-tained/up-datedstores Selectionofnonfoodproducts Qualityofstorebrandproducts Qualityofreshmeat Selectionofnewproducts Storetraffic Qualityofreshpre-paredmeals Self-checkout Specialtyservices Mobileapp
Most impactful attributes