YOUR COLD AISLES ARE
ABOUT TO GET CROWDED.
Read more at: airiusfans.com/retail-17 303.772.2633
The World Standard
Airius fans help retailers turn
“Can you tell the manager it’s cold?” into
“Can you tell the manager it’s crowded?”
We move hot air from the ceiling to
the floor, where your customers are.
That’s why we’re a trusted partner in
building a better shopper experience.
COMING NEXT MONTH IN WINSIGHT GROCERY BUSINESS...
called Middles (which were chosen as one of this month’s
Editor’s Elites by Grocery Business Associate Editor
Rebekah Marcarelli; see Page 28). “Breakfast for lunch,
fourth meal, late-night snacking, portable, shareable, por-
tion control and ease of prep are all very relevant.”
Thanks to the popularity of snacking, PepsiCo’s Fri-
to-Lay division even incorporated a favorite bagged snack
flavor into a frozen food offering: Mac n’ Cheetos, a com-
bination of Cheetos flavor on the outside and mac and
cheese on the inside. Previously a limited-time release,
the product, which recently rolled out nationwide, comes
in Creamy Cheddar Mac & Cheese and Flamin’ Hot Mac
& Cheese varieties.
The bottom line? Adding products that appeal to shoppers’ desire for quality, convenient snacking options can
boost traffic in the frozen food aisle. As SeaPak’s Thomas
sees it: “Quick-and-easy, shareable, snackable entertaining solutions are trending upward.”
A Closer Look at
Understanding who is buying frozen appetizers and
snacks can help grocery retailers merchandise and
promote those products in ways that maximize sales.
Consider these findings from Packaged Facts’ Frozen
Foods in the U.S. September 2017 report:
• Households with children show higher usage rates
in all the categories surveyed. Those with children
under the age of 6 use frozen pizza and frozen snacks
at a higher-than-average rate, whereas households
with kids ages 12 to 17 are more likely than any other
demographic group to use frozen entrees and frozen
• Millennials, or adults between
the ages of 18 and 34, are
significantly more likely
than average to use
frozen pizza, and
high in the use of
more likely than
average to be
consumers of frozen
3 Center Store
Food Retailing in Flux:
Perception vs. Reality
No further disruption on the retail landscape is anticipated in
2018—said no one, ever. With this in mind, our December cover story
will break down some of the most significant—and speculative—
issues on the minds of retail trading partners, filtered through a
perception versus reality lens of experts from across the industry.