etailers seeking to tap consumers’ increasing penchant for appetizers and snacks have
good reason to think of frozen foods as a
solid place to start.
Forty percent of U.S. households are consumers of
frozen snacks, according to Frozen Foods in the U.S., a
September 2017 report from Packaged Facts. The frozen
appetizers/snack rolls category was up 1.6%, reaching
$2.2 billion, for the 52 weeks ending April 16, 2017, IRI
reports. And frozen appetizers and snacks generated sales
of approximately $4.7 billion in U.S. retail stores in 2016,
information from Statista shows.
One-third of frozen-foods consumers are buying more
packaged frozen snacks and appetizers, Packaged Facts’
recent report says, in order to keep their freezers stocked
for quick meal enhancements, after-school snacks and
What Customers Want
Just what are consumers seeking when hitting the frozen
Quality reigns supreme: Nearly 80% of respondents in
the Packaged Facts survey named it as “often being the
most important factor” in their decision to buy a frozen
food product. Cost, healthfulness and convenience carry
roughly equal weight, with about 60% of frozen-foods
consumers citing each factor as most important.
Manufacturers are responding with robust investments
in product innovation primarily aimed at imparting bold
and unique flavors and international inspiration, as well
as products that accommodate special dietary concerns
and cleaner labels with healthier nutrition profiles.
This fall, for example, SeaPak Shrimp & Seafood Co.
is rolling out a “Pub Style” line of beer-battered frozen
seafood. The restaurant-inspired beer-battered Crab Pop-
Fridge & Frozen
Consumers are warming up to more sophisticated frozen apps and snacks. By Kathleen Furore
Amount of U.S.
households that are
consumers of frozen
Source: Packaged Facts’
Frozen Foods in the U. S.
3 Center Store
Farm Rich’s special-edition line of frozen
snacks and appetizers
appeals to consumers’
desire for more