varies greatly, the aforementioned banners
are likely to be visited most frequently—and
named as the most trusted—for complete grocery shopping trips by their shoppers.
Also not surprising is H;E;B’s standing as
the most trusted grocery retailer among loyalists, nearly ;;; of which indicate their af-;nity for the San Antonio-based retailer.
Further, ;; of American household shoppers name H;E;B as their primary store for
groceries, but ;;; of H;E;B shoppers name
the banner as their most trusted, earning
more citations than any other retailer receives from its core shoppers.
Hy-Vee, Stop & Shop, Safeway, Giant Eagle, Food Lion, WinCo and Price Chopper
also factor as the next tier of top-performing
food retailers earning high grades for trust for
scores between ;;; and ;;;.
Walmart, Meijer, Trader Joe’s and Kroger’s
Harris Teeter division also deliver trusted experience scores ranging from ;;; to ;;;.
4. Stop & Shop, ShopRite, Safeway
Emerge as One-Stop Leaders
H;E;B, Stop & Shop, Kroger, Walmart,
ShopRite and Safeway—each earning grades
between ;;; and ;;;—have succeeded at
being “one-stop shops” among consumers
who are most likely to call one their primary
store. Other top food retailers who are viewed
favorably for their one-stop-shop attributes
include Publix and Food Lion ;;;;;, and Hy-Vee and Giant Eagle ;;;;;. Also excelling at
value and selection to ful;ll the needs of most
shopping trips are Price Chopper and WinCo
;;;;;, and Ralph’s and Meijer ;;;;;. A large
portion of these stores’ shoppers give them
the majority of their grocery spend.
Retailers rated between ;;; and ;;;
have a larger proportion of shoppers who do
more of their shopping elsewhere, but come
to them for occasional purchases, driven by
price, selection or convenience. And those
with scores ;;; and lower serve as supplementary destinations for most of their
shoppers, picking up specialty occasions and
generating incremental occasions due to
5. Shopper Habits are Hard to Break
While price is the top driver of retailer selection and Walmart is a low-price leader, an-
;; NOVEMBER ;;;; WINSIGHT GROCERY BUSINESS
erred Food Retailer if Prices
Stop & Shop
The Fresh Market