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GROWING YOUR BIZ
Larger reach and distribution via online channels.
Online grocery is already the fastest-growing channel,
outpacing growth in traditional supermarkets, mass
merchandisers, discounters and convenience stores. We
most likely can expect this growth to increase even more
rapidly, given Amazon’s expertise.
And for those retailers who have yet to venture into the
online shopping realm, this is perhaps the most compelling reason to do so.
Success in business is not achieved through complacency. It’s achieved through flexibility and an ear to the
marketplace. Nothing should be set in stone when it
comes to retail operations. As the retail sector changes,
so too should brick-and-mortar stores. Supermarkets are
in a prime position to weather the storm of e-commerce
and provide the experiences, services and products that
build and retain a loyal shopper base.
As an industry, retailers shouldn’t see corporate take-overs and online shopping as a threat. Rather, operators
should view these inevitabilities as inspiration for transforming stores into true shopping, dining and experimental destinations.
’Tis the Season to Spend
Black Friday and Cyber Monday present
renewed opportunity for retailers.
Americans will spend an average of $743 on holiday shopping during the Black Friday to Cyber Monday weekend, up 47% from last year’s average of $505, per RetailMeNot’s 2017 Holiday Retail Trends report. Though e-commerce and m-commerce will continue to grow this year, retailers will benefit from a strong
omnichannel promotional strategy that draws shoppers
into brick-and-mortar locations, where most retail sales
still take place. Retailers would be wise to plan to trigger
special “pulses” of savings for maximum ROI, with an
ideal length of about three days, finds the study. The data
further shows a threefold conversion lift when short pulse
promotions are combined with evergreen promos.
Moreover, Cyber Monday is becoming just as important as Black Friday: 56% of consumers said they plan to
shop Cyber Monday deals in 2017, versus just 39% in 2016.
“Black Friday and Cyber Monday are no longer single-focus
days,” but instead represent a “two-week-long promotional
opportunity,” says Marissa Tarleton, CMO of RetailMeNot.
Expert views on retail strategy, talent management and leadership development