10 NOVEMBER 2017 WINSIGHT GROCERY BUSINESS
After a whirlwind five months in the making, it’s a pleasure and privilege to welcome you to the launch issue of Winsight Grocery Business, which is taking flight amid one of the most pivotal peri- ods in the history of food retailing. With massive disruption comes a prime opportunity to unveil a new trade media brand that will raise the bar on the business-as-usual approach to covering an industry in flux. GB’s
robust content strategy is focused on compelling and
engaging industry intelligence, research-based insights,
provocative profiles and inspiring category features to
better address the evolving habits and heightened expectations retail professionals have for need-to-know content in a visually creative format.
Winsight’s entry into the retail food channel adds a
robust layer of clout to its portfolio, which includes publications, events, market research by sister company Technomic, and information hailing from our fellow brands:
CSP, Convenience Store Products, Restaurant Business and
With our sights set on becoming the premier source of
information, ideation and inspiration for decision-makers
across the full spectrum of the retail food universe, Winsight once again tapped the tremendous talents of Pentagram, the world’s largest independently owned design
studio, to bring our vision to life. Helmed by our corporate
Creative Director Bruce Ramsay and Pentagram’s New
York City-based partner Luke Hayman, the linchpin of
the plan took root with a design that demands attention, a
bold new logo and easy-to-digest visuals “to engage with
speed and clarity,” says Hayman.
Mission accomplished. And here we are.
In every issue—and every day on our soon-to-launch
new website—we at Grocery Business pledge to provide
meaningful value with timely content, quality storytelling, insightful interviews and expanded insights. We’ve
achieved this by leveraging the experience and talents
of my superior editorial team, which includes our most
recent addition, veteran trade journalist Jon Springer; former GHQ editors Rebekah Marcarelli and Natalie Taylor;
Art Director Jacqueline Cantu; and Associate Editor Lexi
McPike, all of whom have been invaluable in bringing our
launch to fruition.
Our design aesthetic presents on-trend business intelligence via simplified narratives and analysis, compelling
photos and concise data points to impart a page-turning
feel. Meanwhile, many of our standing features, departments and categories are branded with terms that are
instantly recognizable to grocery trading partners, who
can now quickly identify the essential trends in play to
remain informed of—and be prepared for—the continuing wave of changes on the horizon.
With this the case, our premier issue cover story exploring the most trusted food retailers in the U.S. marks a
point of profound pride. As the first-of-its-kind research
study to understand which retailers are making the
grade with American food shoppers, we enlisted market
research firm BrandSpark International to probe the opinions of nearly 2,500 grocery shoppers in September 2017.
While there is no shortage of grocery-survey rankings,
I’ve always been confused, if not disillusioned, by most
grocery studies, which not only typically highlight the
“usual suspects,” but also often cancel one another out.
But not so for BrandSpark’s results, which—as you’ll see
beginning on Page 30—find the gang’s all here, with some
75 retail banners sharing the spotlight. Our Most Trusted
U. S. Food Retailers cover story is part one in a continuing
series that we will present in months ahead.
In the meantime, we hope you enjoy the debut issue
of Grocery Business, and we look forward to setting a new
standard of excellence in the trade media world.
With massive disruption
comes a prime opportunity to
unveil a new trade media brand
that will raise the bar on the
business-as-usual approach to
covering an industry in flux.”
VP Content, Grocery
EDITOR’S DESK @meg_major | firstname.lastname@example.org