Health & Wellness
Focus on Fresh
VKF Renzel USA Corp.
Helping your signs look their best
219-661-6300 | firstname.lastname@example.org
• Fast turnaround
• Black or silver finish
• 1”, 1.25” or 1.75”
Made to order!
Front-End Insights Nonfoods
Front-End Next Practices
Prioritizing the items listed below could help retailers maximize ROI and future-proof their businesses.
Engage the shopper with social
environments. Reimagine front ends for new
experiences that engage customers, such as
food halls and pop-up shops.
Go tech. Use tech to give customers control
over payment methods, digital coupon
redemption, shopping experience and more.
Streamline. Be fanatical about finding ways
to reduce checkout wait times, as this greatly
influences shoppers’ store choices.
Be flexible. Highlight seasonal items with
flexible in-and-out merchandising systems
and test new items in different places.
Make it easy; make them
feel secure. Give
to pay, and
educate them on the security advantages of
Create new expectations with the
unexpected. Provide unexpected services at
curbside pickup areas, such as offering to put
air in car tires while loading orders or holding
demos of food and HBW items.
Nonfoods are essential—heighten their
presence. Innovate with GM and HBW
new-item endcaps on the racetrack-facing
checkout lanes, and stock locally themed and
hard-to-find items from inside the center store.
Adjacency, and more adjacency.
Cross-merchandise nonfoods with grab-and-go
prepared foods on front-of-store endcaps,
and emphasize the best-sellers.
Track items, learn and adjust placement.
Periodically create unique UPC codes
and retag checkout stand inventories to
benchmark item sell-through, and offer items
that support local events and are relevant to
Fresh says a lot. Commit to strict
maintenance before placing fresh foods in
checkout lanes, and rebalance the offering
using a continuum of choice model that
reflects your shopper.
Up your display game. LED lights highlight
products and can boost image, while modular
racking can ease merchandise rotations
and save expenses when product package
dimensions change, for example.
Headline how you care. Have staffers ask
waiting shoppers, “Did you find everything
you need? Did you forget something?” They
can bring items to checkout in time for