Deli & Bakery Fresh Business
1 Charcuterie and Cheese Consumers’ budding palate for char- cuterie and cheese—as evidenced by the endless elaborate, Instagrammable cheese boards and spreads across social
media—is driving record growth in the category, with sales of specialty cheese growing
five times faster than the cheese category
overall in the past year, according to IRI.
Though charcuterie was once reserved to specialty markets and meat shops, conventional
grocers are slicing into the action with dedicated counters stocked with artisanal meat
and cheese products, and staffed with resident experts to educate and excite shoppers.
Wegmans and Hy-Vee are among the leading
retailers that specialize in charcuterie, with
dedicated displays of cured, dried and aged
artisanal meats, as well as highly trained staff
members who are on hand to help shoppers
prepare eye-catching customized spreads in
no time. Suppliers, too, are appealing to the
increasingly informed and sophisticated con-
sumer with charcuterie lines, such as Niman
Ranch’s 23-item line of Genoa Salame, Capo-
collo, Hot Sopressata, Pepperoni and Pan-
cetta, as well as three snack-pack varieties of
Gourmet Provisions kits.
2Funked-Up Flair Bold and unique tastes are big growth drivers in today’s deli departments, in part due to American consumers’ increasingly diverse backgrounds.
According to the International Dairy Deli Bakery Association’s What’s in Store 2018 report,
nearly 45% of millennials identify as ethnic or
multicultural, marking the most diverse generation in U.S. history. Cajun, teriyaki, Buffalo,
chorizo, peppered and picante were among
the popular lunch meat flavors in 2017, according to Nielsen, and retailers are now taking
this trend a step further with unique flavored
condiments and prepared food offerings.
New York-based Fairway Market pairs Sriracha condiment packets with several salads and
sandwiches, including its new banh mi wrap,
and provides Mike’s Hot Honey sauce with
fresh-cut vegetable kits and wraps, as well as
its fried chicken meal kit. Keasbey, N.J.-based
ShopRite introduced a line of gourmet-style
meal kits, available in several varieties, includ-
Top 4 Deli Trends
shoppers to create
their own spreads.