its expanding organic fruit program through a new partnership with Wanderlust, the world’s largest producer of
yoga lifestyle events.
A producer of organic and conventional apples, pears,
cherries and blueberries, Rainier Fruit will be the presenting healthy lunch sponsor at 24 Wanderlust 108 yoga
events in the U.S. and Canada and include on-site activation in multiple markets. The supplier will also work
with in-market retailers to establish ad
promotions and communication tools
to help the more than 2,000 attendees
at each event find Rainier fruit in their
Nuts for Summer
The Wonderful Co. of Los Angeles is helping retailers
to increase product visibility and drive pistachio sales
this spring and summer with wood-grain and sum-mer-themed display bins for Wonderful Pistachios.
“With our cart-stopping display bins, which include
wood-grain bins for the new Natural Raw and sum-mer-themed bins for July Fourth and picnics, our retail
partners sell three times the velocity of pistachios,” says
Adam Cooper, VP of marketing for Wonderful Pistachios.
Cooper further reports that Wonderful Pistachios Natural Raw is off to a strong start. “Wonderful Pistachios’
portfolio grew 24% overall during the first few months in
store, when the wood-grain Natural Raw bins were added,
which is incremental for the pistachio category,” he says.
Beginning this spring, Wonderful Pistachios—which
also recently unveiled a packaging refresh to its No Shells
variety—is supporting the product’s relaunch with its first-ever multimillion-dollar integrated marketing campaign.
The new creative campaign will include trade and
consumer print and online advertising, public relations,
social media support and a large-scale digital advertisement in Times Square.
Organic produce has
sustained near double-digit
growth for years now.” —Matt Lally, Nielsen Fresh
Produce Fresh Business
Came for carrots. Left with carrot cake.
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