;; MAY ;;;; WINSIGHT GROCERY BUSINESS
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Sales of plant-based protein alternatives are growing, but plenty of
Americans still love their meat. According to the ;;;; Progressing
Protein Palates report from Jacksonville, Fla.-based sales and
marketing agency Acosta, ;;; of shoppers are buying more fresh meat
compared to last year, while only ;;; are buying less. On the other
hand, plant-based meat alternatives are growing at ;;; year over year.
A quick-bite breakdown of the numbers behind industry hot spots
Flexitarian Vegetarian Vegan
Millennials63% 50% 38%
Gen X 40% 31% 21%
Boomers24% 18% 21%
Seniors 22% 14% 2%
... But So Do Meat Alternatives
Chew on This
Sales of natural and organic meats are outpacing
The Importance of Protein
Here is the percentage of consumers by generation that
say protein is extremely or very in;uential when making
grocery store purchases:
Shoppers Still Struggle With
Beef and chicken make up
of fresh meat sold.
Particular health concerns
Treatment of animals
Here are the top factors that spark millennials’ interest in meat-free alternatives:
1 in 3 meals of meat-eating millennials is meat-free.
Millennials are most confused by product labeling; Gen
X is most informed.
Gen X is most attracted to labeling phrases such as
“all-natural” and “no added hormones/antibiotics.”
;;; of those who are confused want more information,
especially in the form of packaging and takeaway cards.
Meat-Eaters Eyeing Alternative Diets
Millennials’ Penchant for Meat Persists ...
Younger shoppers are getting more carnivorous, with ;;; of millennials buying
more fresh meat vs. a year ago—more than all other generations combined.