plenty of water into your diet can help support
a healthy gut, which in turn can have benefits
that affect your whole body,” he continues.
“In addition to your digestion, your skin,
muscles and mental health are all supported
by a good balance of gut bacteria.”
An emphasis on personalization is another
factor fueling the category, says John Quilter,
VP and general manager of Wellmune and
Ganeden for Kerry, a global company whose
North American Technology and Innovation
Center is in Beloit, Wis. There is “a recogni-
tion of the importance of individual needs
and preferences and, in turn, the satisfaction
of these with tailored solutions,” Quilter says.
“Nowhere is this trend more evident than
in the field of nutrition,” he says. “In fact,
research indicates that 71% of consumers
globally find the concept of products customized to their individual health needs to
be very or somewhat appealing. … Digestive
health is one of those areas where consumers
are looking for targeted nutritional support
and is a top desired benefit in food and drink
products among consumers.”
‘Quackery’ No More
For as much press as gut health has generated, Warady of Enjoy Life Foods says the
concept remains a relatively new one in the
U.S. marketplace—at least from the perspective of the average consumer.
“Our target consumer community has
been talking about gut health for years and
The FODMAP Phenomenon
Have you heard about FODMAP? If not, it’s time to learn more about this wellness-oriented acronym.
As Joel Warady, GM and chief sales and marketing officer for Chicago-based
Enjoy Life Foods, predicts, “FODMAP is going to be talked about a lot over the next
FODMAPs are a collection of short chain carbohydrates and sugar alcohols found
in foods naturally or as food additives. According to the Australia-based FODMAP
Friendly program, the acronym stands for:
Fermentable: This means items are broken down (fermented) by bacteria in the
Oligosaccharides: “Oligo” means “few” and “saccharide” means sugar. These
molecules are made up of individual sugars joined together in a chain.
Disaccharides: “Di” means two. This is a double sugar molecule.
Monosaccharides: “Mono” means single. This is a single-sugar molecule.
Polyols: These are sugar alcohols (which don’t lead to intoxication).
The carbohydrates are found in foods such as apples, dairy, beans, wheat, garlic
and onions and can cause gas, bloating and other digestive problems, especially for
anyone with irritable bowel syndrome (IBS), according to Consumer Reports.
The U.S. is just starting to embrace low-FODMAP foods, which currently are quite
popular in Australia, according to food and beverage trend expert Kara Nielsen, who
was quoted by Consumer Reports as saying, “Processed-food manufacturers whose
products were always low-FODMAP are seeing the advantage of touting that fact
on their labels, or even formulating products just for people on low-FODMAP diets.”
Fridge & Frozen Center Store
Kerry’s branded functional
(bacillus coagulans GBI- 30,
6086), is a probiotic that can
be formulated into a variety of
everyday food and beverage
applications to offer digestive
health benefits. Its patented
spore-forming probiotic strain
has a protective shell that shields
it from both stomach acids and
most food-processing conditions,
including heat, shear, HTST (high
temperature/short time) and
HPP (high-pressure processing)
Lifeway Foods’ 8-ounce single-serve bottles of kefir and
3.5-ounce biokefir shots are
among the most popular products
in the company’s line, which
also includes a 32-ounce size
of probiotic Lifeway Kefir, plus
farmer cheese and other products
ideal for promoting gut health.
Forager Project offers organic,
plant-based, dairy-free and
cultured foods, including
Cashewmilk and Cashewgurt in a
variety of flavors, plus an organic,
dairy-free Half & Half made with
Cashewmilk Coconut Cream.
Enjoy Life’s new Breakfast Ovals
are cookie-inspired breakfast
biscuits free from all common
allergens. Soft-baked with all-natural fruit, the Breakfast Ovals
have more than 20 grams of
whole grains per serving and 12%
of the recommended daily value