bout three years ago, the folks
at Enjoy Life Foods approached
CVS Pharmacy with an idea: merchandise and market products
that promote gut health. The idea didn’t fly.
“We were too early,” says Joel Warady, GM
and chief sales and marketing officer for Chicago-based Enjoy Life Foods.
That was then—this is now.
“What we’ve seen in the last 12 months
Health Concerns at the Forefront
is that retail interest in gut health is really
growing rapidly,” says Warady. “Wegmans
is promoting gut health in special diet sec-
tions and several retailers—Albertsons and
Safeway, for example—are testing the con-
cept via their online sites. They want to see
if there’s enough interest to call gut health
Others are too. Publix Super Markets’ web-
site offers in-depth information about topics
such as prebiotics and probiotics and encour-
ages visitors to sign up for informational and
educational emails about health and wellness
topics, including gut health. Also, The Kroger
Co. recently named digestive wellness the
No. 1 trend for 2019. And what about CVS?
“Some of its stores now have 4-foot sections
labeled ‘Gut Health,’” Warady says.
Clearly, gut health is becoming a big issue
with today’s consumers.
“A cultural shift from a focus on heart
health to the gut has begun,” according to the
“Adding probiotics, prebiotic fiber and
Fridge & Frozen
Retailers respond to consumers’ surging interest in digestive health.
By Kathleen Furore
Digestive health is one
of those areas where
consumers are looking
for targeted nutritional
support.” —John Quilter, Kerry