Produce Fresh Business
ing precut fruit snack packs with a
side of dip, and adding precut fruits
to salad bars to make fruit more
accessible to the lunch crowd.
And to capture the younger consumers who tend to snack more
throughout the day, consider featuring exotic, nontraditional fruits
such as lychee or passion fruit;
offer portion sizes geared toward
one-person households; and feature ready-to-eat snack options to be eaten
on the go or throughout the day.
Del Monte Fresh Produce in Coral Gables,
Fla., has its finger on the pulse of cut-fruit
trends. “We are focusing on opportunities
to meet consumer demand for fresh-cut
exotic fruits and other innovative fresh-cut
offerings,” says Dionysios Christou, VP of
marketing for Del Monte Fresh Produce.
“As consumers develop more sophisticated
tastes, and as trends and interest in new trop-
ical fruits continue to grow, varieties such as
mango, pineapple, papaya and kiwi are essen-
tial to the produce department.”
Del Monte Fresh has also expanded its line
to include more fresh-cut items featuring dips
and dressings to give consumers more options
when looking for healthy, flavorful snacks.
“When it comes to fresh-cut fruits and
Protein- and Plant-Based
vegetables, we continuously work to develop
innovative packaging with consumer trends
in mind,” Christou says. “For
example, we recently introduced
film seal technology for select
fresh-cut lines to extend shelf
life, enhance product quality and
deliver an improved consumer
America’s healthier snack habits
also position cut fruit for growth. The market
researchers at Mintel point to SPINS data,
which indicates that while the $40 billion
conventional snacking market declined 2%
annually over the past three years, “health
and wellness” snacking grew 6% annually,
driven by growth from fresh snacking, which
grew 8% annually.
The growth in the fresh snacking category
is supported by consumer trends in protein-and plant-based foods, Mintel says in its
report Fresh Snacking Is on the Rise. Half of
U.S. consumers are seeking more protein in
their diets, the company says.
The most recent product launch from
Reichel Foods Inc., Rochester, Minn., speaks
to the demand for portable cut fruit and protein. Pro2Snax to the Max offer various combinations of cut fruit, eggs, cheese, nuts and
“These exciting new products are protein-packed meal replacements made up of
fresh produce and healthy proteins,” says
Time for Fruit
The PMA report Drivers and Barriers
for Produce Consumption: An
Occasion-Based Study examined
different eating occasions and dayparts
for fruits and vegetables, revealing
that consumers “tend to eat fruit on its
own—either whole or cut up—and, as
such, relegate it to food occasions that
consist of a single item (e.g., breakfast,
snack) or meals without much cooking/
blending of ingredients (e.g., lunch at
Morning: Because so many consumers
eat breakfast in their car and on the go,
only fruits that are highly portable make
the cut for morning munching.
Lunch at work or school: Typically a
side dish for this eating occasion, fruit
for lunch at work or school also needs
to be quick and easy to consume.
Bananas, apples, grapes, melon and
berries are the most popular fruits.
Lunch at home: Again, fruit is a side
dish for lunch at home, and speed
of consumption is of the essence.
Top choices for fruits at this eating
occasion include berries, cantaloupe,
clementines, grapes and watermelon.
Snack at home: Consumers are eating
more fruits and nuts when snacking at
home. According to PMA, “Fruit stands
out as a great go-to snack at home due
to its sweetness, guilt-free nutritional
makeup and lightness.”
Fresh-Cut Fruit Growth Up, But Slowing
According to Chicago-based IRI Fresh, while total fresh-cut fruit is up 38% since 2013,
growth has slowed in recent years. For the 52 weeks ending Dec. 2, 2018, sales of
fresh-cut fruit were up only 1.2% vs. the previous year.
Regarding the top five fresh-cut fruits adding the most dollars to the category since
2013, IRI finds that berries are No. 1, with 82% in dollar sales growth.
Growth of fresh-
cut fruit since 2013