did a little peninsula out into the space
where there’s folks that are there either pre-
paring the produce for display or actually
cutting up value-added produce,” he says.
“Having access to the customer helps really
to make the produce shopping a lot better.
Produce has always been a halo department
for Hannaford, and we really wanted to build
Hencken describes the design feel as
“vibrant but relaxed,” using combinations
of bright accents and wood floors; modern
graphics rendered on plywood backing; and
new messaging (“Loving Local Since 1883”)
reminding shoppers of Hannaford’s long
heritage, and its eye on what’s hot.
A peninsula juts onto the
produce floor, providing
a stage for “prodistas”
to custom-cut fruits and
vegetables in full view of
An in-store pharmacy is
also accessible via a drive-up window. Convenience is
provided by a Hannaford To Go
station, where shoppers can pick
up online orders to take home.
The store positioned its service
meat department to be adjacent
to produce so shoppers could
get center-of-the-plate options
and accompanying vegetables
at the start of their trip.